Abstract
Article explores the concept of metaphor as both a stylistic device and a cognitive phenomenon. It delves into the dual nature of metaphors, highlighting their role in enhancing linguistic expression and their function in shaping human thought processes. The discussion begins with a definition of metaphor and its historical evolution in literature and linguistics. The article then examines various types of metaphors, including conceptual, visual, and mixed metaphors, and their applications in different contexts such as poetry, everyday language, and advertising. Furthermore, it addresses the cognitive theory of metaphor, particularly how metaphors influence perception, understanding, and communication. By bridging the gap between linguistic analysis and cognitive science, the article emphasizes the significance of metaphor in both creative expression and cognitive development.
References
1. Black, Max. Models and Metaphors: Studies in Language and Philosophy. Ithaca, NY: Cornell University Press, 1962. – pp. 25-47.
2. Fauconnier, Gilles and Mark Turner. The Way We Think: Conceptual Blending and the Mind's Hidden Complexities. New York: Basic Books, 2002. – pp. 39-85.
3. Gibbs, Raymond W. Jr. The Poetics of Mind: Figurative Thought, Language, and Understanding. Cambridge: Cambridge University Press, 1994. – pp. 120-160.
4. Glucksberg, Sam. Understanding Figurative Language: From Metaphors to Idioms. Oxford: Oxford University Press, 2001. – pp. 8-50.
5. Kövecses, Zoltán. Metaphor: A Practical Introduction. 2nd edition. Oxford: Oxford University Press, 2010. – pp. 3-32.
6. Lakoff, George, and Mark Johnson. Metaphors We Live By. Chicago: University of Chicago Press, 1980. – pp. 1-45.
7. Ortony, Andrew. Metaphor and Thought. 2nd edition. Cambridge: Cambridge University Press, 1993. – pp. 1-20.
8. Richards, Ivor Armstrong. The Philosophy of Rhetoric. London: Oxford University Press, 1936. – pp. 89-115.